Fewer companies are adding a top level domain to their brand name.
What a difference four years make.
I reviewed the 2022 Inc. 5000 list and found only 29 companies that used a domain name as brands. Nine of them were .io, and only 15 were .com.
Let me start with a caveat that this was from eyeballing the list. Inc. makes it maddeningly difficult to analyze its data, so I’m sure I missed some.
But a couple of things are clear:
- Fewer companies on the list use the top level domain in their brand. I think we’ve seen this as a trend lately. Companies use a great domain but don’t brand with it. For example, Calm now goes by merely Calm, not Calm.com.
- .Io jumped in usage. I think we all knew that, but it manifested itself on this list. Keep in mind that companies on the list are at least three years old, so this doesn’t mean the .io trend is continuing.
I should note that some companies have brands that don’t represent how they’re named on the list. Consider Candles & Supplies .com. Not only is that not a valid URL, but it doesn’t appear the company uses the .com in branding.
There’s a benefit to using a domain in your brand name. It can result in more links to your website.
Here’s what I discovered. Let me know if you find any I missed.
Rank – Name
3575 Candles & Supplies .com
Post link: Domain names downplayed in Inc. 5000 list
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