Why the Lonnie Borck Memorial Award means a lot to me

Last week, the Internet Commerce Association membership awarded me the Lonnie Borck Memorial Award.

I’ve never been one to seek out awards, but this award has special meaning to me.

First, I’m grateful to the community for acknowledging the work I put into Domain Name Wire. Since 2005, I’ve strived to cover the nuts and bolts of the domain business. I try to shed light on what’s most important to my readers and the domain name industry. So thank you for voting for me.

Second, the award honors a great person who left us too soon. There was an outpouring of remembrances when Lonnie passed away in 2016. People told heartfelt stories of how he impacted their lives.

I thought about Lonnie last week during NamesCon. He was one of the people I most enjoyed connecting with at domain conferences: his big smile, his contagious personality. We’d often connect during the conference lunch as he dug into his kosher meal. He’d tell me about some of the offers on his domain names he was thinking about accepting. It was always hard for him to let domains go even when he had a great offer. He loved his domains!

Lonnie was a successful domain investor and that wasn’t by accident. He poured himself into it. Yet, despite his success, he was also humble.

Finally, the timing of this award makes it meaningful to me. If there’s one thing the past three years have taught us, it’s that we can’t count on what the future will hold. We’ve been separated from friends and family and had to delay trips and reunions. Some of us have lost loved ones, too. Whenever someone passes unexpectedly at a young age, it serves as a reminder of how precious life is. It’s a reminder to not delay our life plans because we don’t know what will happen in the future.

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