Vanguard’s weird domain name registrations

You’ll have to get creative to make a website about how woke the company is.

Logo for Vanguard investment firm has the word Vanguard in dark red letters

It’s common for companies to register names that could be used to say bad things about them.

The most common defensive registration is CompanySucks .com.

Bank of America registered the names of its executives and board members followed by derogatory terms like blows.

CIT Bank did the same for its CEO, making sure that no one would say she “sucks ass”.

Investment manager The Vanguard Group registered some domains yesterday in themes I’ve never seen in defensive registrations.

Worried that your fund manager is too woke? Well, you won’t be able to complain about it at VanguardIsWoke .com (and .net and .org) or WokeVanguard .com.

And if you think it’s a little too cozy with China, Vanguard snapped up VanguardLovesChina .com.

Here are other second level domains the company registered yesterday:

whoistimbuckley (that’s Vanguard’s CEO)

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