Identity Digital to make 50k premiums available next month,, and will be available in July.

Graphic with the words "premium domains"

Domain name registry Identity Digital will make about 50,000 previously reserved names available as premium registrations next month.

The company will release the names through the registrar channel under its premium model, meaning prices will be higher than other domains in the same top level domains.

While the domains will be from 263 extensions, many of the names will be from .pro. Identity Digital acquired .pro through its Afilias acquisition. The company says .pro registrations have increased 40% year over year. Many of the premium domains are one, two and three characters.

Domains will be released through an early access program similar to how new top level domains are typically launched. Early access will be run as a Dutch auction, with prices decreasing through five phases over seven days.

As an example of how this will work, (a registrar owned by Identity Digital) has priced at $18,750 in the first phase of early access. It will drop to $9,250 in the second phase, $7,450 in the third, $6,900 in the fourth, and $6,425 in the fifth. If no one claims it on these days, the domain will be priced at $6,250 during general availability. Other registrars will have different prices.

Early access begins on July 11, and general availability on July 18.

Some of the domains to be released are in this document (pdf).

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