Buying the best possible domain name for a business can be a daunting task. Meaningful domain names have had significant value for more than 20 years, and with that value usually comes a hefty price tag. While some companies balk at paying for the best domain name, it is likely that they will pay a far greater price by having a second rate domain name. Buying the best domain name for a business can drive revenue and lower ongoing marketing costs.
Many businesses start out using an imperfect domain name. Startups, for example, may opt to register an off-brand .com or a country code domain name in an effort to save money. This short term cost savings may help increase runway, but it may impede the business as it grows. A mature business should operate on a domain name that matches its brand name. In this article, we share some important reasons for why a business should upgrade its domain name…..more
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