Your domain portfolio is an anecdote

You can’t judge the domain market by looking at your portfolio.

Last week I wrote a post about how demand for websites and domains is down. I knew what would happen after publishing: people would disagree based on their own results.

And that’s exactly what happened.

Look, I had a great July myself. Thanks to a nice five-figure sale, it was my best month of the year. But my portfolio is just a couple of thousand domains, and I know it doesn’t represent the industry at large. It would be silly to write that the bottom fell out of the market or that it’s soaring based on my sales.

99% of you reading this have similar portfolios from which you can’t draw industry-wide conclusions.

Unless you have hundreds of thousands of domains, your portfolio isn’t a good barometer for the aftermarket.

A few random sales might make or break a month in a small portfolio.

Or perhaps your portfolio is focused on a theme that’s doing well.

That’s great for you. Kudos. Not everyone will experience their best or worst months in any market simultaneously.

But the overall market reality is what it is. There’s less demand for sites and domains right now than there was at this time last year. Your results may vary.

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