Why does Taboola want a domain name about taboo ladies?

This is a curious cybersquatting claim.

Screenshot of Taboo Ladies dot com circa 2009
Ad network Taboola filed a cybersquatting complaint against TabooLadies .com, which was previously used as an escort site. Image from DomainTools.

Taboola, the ad network known for showing “related content” ads about belly fat, how celebrities have aged, and how a “new law” means you’re overpaying for insurance, recently filed a curious cybersquatting complaint.

The company filed a complaint with National Arbitration Forum against the domain name tabooladies .com.

Before seeing who filed the complaint, I wondered which company was going after a site about Taboo Ladies.

Ah, I see it now. Taboola thinks this domain is Taboola Dies.

Did an automated cybersquatting detection system flag this domain? And did a human think it was worth going after?

It turns out the domain was used for Taboo Ladies, “Toronto’s fastest growing escort agency,” back in the day. It expired and was registered by someone else in November last year.

Perhaps there’s more to this. Maybe the domain was being used in a way that bothered Taboola.

We don’t know the details because the case was denied on a technicality. The domain registrant is in China, and Taboola didn’t make a good case for why it filed the case in English.

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