When the business fails, at least you still have the domain

Eric Borgos cashes out after his business ideas didn’t pan out.

When you try to build a business on a great domain and it fails, take solace in the fact that you still own a great domain. You still have value.

That’s a lesson Eric Borgos has learned over and over.

Today, he announced that he sold yachts.com for $600,000. He bought the domain last year for $350,000 with plans to develop it. He tried many things: boat brokering, chartering, buying boats for cash, peer-to-peer boat rentals (like Airbnb), self-driving and electric boats, selling boat insurance, and even turning the site into a metaverse. None of them caught on (to be fair, that’s a lot to try in just one year!).

Despite the business failure, he still cashed in when a Sedo broker reached out with an offer to buy the domain.

It’s not the first time this has happened to Eric. He bought adventure.com for $200,000, tried a few businesses, and ended up selling the domain for more than he bought it for.

Peter Askew knows this type of exit as well. He bought calltracking.com for $21,000 and tried to build a call tracking business. It didn’t work out, but he sold the domain for $120,000.

With a great domain, a business failure doesn’t mean you walk away with nothing.

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