Volkswagen ditches its dot-brand

Another major car-maker has thrown in the towel on its key dot-brand gTLD. This time it’s Volkswagen.

Referring to .volkswagen, the company has told ICANN: “This top level domain has never been utilized by Volkswagen of America and we do not intend to utilize it.”

The company had already ditched its secondary dot-brand, .大众汽车 (.xn--3oq18vl8pn36a), which is the Chinese version of its name.

Fiat Chrysler and Bugatti have both also previously terminated dot-brand contracts, while Seat and Audi each have thousands of names in their main dot-brand gTLDs.

The post Volkswagen ditches its dot-brand first appeared on Domain Incite.