United Internet gears up for IONOS IPO including Sedo, InterNetX

Popular domain companies might be part of a new public company in 2023.

Chart showing the pieces of IONOS: Aftermarket 150M Euro, web presence 800 million Euro, Cloud 100 million euro.
The pieces of IONOS, which plans to spin into its own public company next year. Image from IONOS presentation.

Some domain name companies you use might be part of a newly traded public company next year. United Internet plans to spin off IONOS next year with an initial public offering.

The IONOS entity includes a number of companies you’ve heard of, including Sedo, InterNetX, IONOS, Strato, united-domains, Arsys, Fasthosts, and a few others.

United Internet itself is publicly traded with a market cap of just under €4 billion. According to Bloomberg, the company is seeking a similar market cap for IONOS alone.

The company made a pitch for IONOS (pdf) last week.

IONOS accounted for €954 million in revenue in the first nine months of the year, whereas the United Internet entity at large (including IONOS) had €4.4 billion during that time.

But IONOS is growing at a nice clip. Its revenue during the first nine months of 2022 (€954 million) was up 19% compared to the same period a year ago. For the year, it expects 15%-18% revenue growth. In 2021, its revenue grew by 12% compared to 2020.

IONOS has six million customers with an average customer lifespan of seven years. 90% of its revenue is recurring.

In the presentation pitching the IONOS spin-off, the company disclosed some high-level data about Sedo.

It reported that Sedo makes about $150 million revenue per year. The aftermarket sold 48% more domains in 2021 than in 2019. The average sales price in the marketplace was up 9% during that time, and the average brokered domain sale price was up 42%.

Another interesting tidbit: InterNetX says that its automated appraisal service has reduced outflow by about 1,400 domains per month.

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