United Internet gears up for IONOS IPO including Sedo, InterNetX
Popular domain companies might be part of a new public company in 2023.
Some domain name companies you use might be part of a newly traded public company next year. United Internet plans to spin off IONOS next year with an initial public offering.
The IONOS entity includes a number of companies you’ve heard of, including Sedo, InterNetX, IONOS, Strato, united-domains, Arsys, Fasthosts, and a few others.
United Internet itself is publicly traded with a market cap of just under €4 billion. According to Bloomberg, the company is seeking a similar market cap for IONOS alone.
The company made a pitch for IONOS (pdf) last week.
IONOS accounted for €954 million in revenue in the first nine months of the year, whereas the United Internet entity at large (including IONOS) had €4.4 billion during that time.
But IONOS is growing at a nice clip. Its revenue during the first nine months of 2022 (€954 million) was up 19% compared to the same period a year ago. For the year, it expects 15%-18% revenue growth. In 2021, its revenue grew by 12% compared to 2020.
IONOS has six million customers with an average customer lifespan of seven years. 90% of its revenue is recurring.
In the presentation pitching the IONOS spin-off, the company disclosed some high-level data about Sedo.
It reported that Sedo makes about $150 million revenue per year. The aftermarket sold 48% more domains in 2021 than in 2019. The average sales price in the marketplace was up 9% during that time, and the average brokered domain sale price was up 42%.
Another interesting tidbit: InterNetX says that its automated appraisal service has reduced outflow by about 1,400 domains per month.
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