A look at brand protection on alt root blockchain domains.
Tom Barrett, the president of Encirca, has been keeping on top of blockchain domains, especially concerning trademarks. His company recently launched AltRoots.com to help brands monitor and manage their brands in these names. Tom talks about brand protection in these alternate namespaces on today’s show. We also discuss these domains in general, including why people and companies might use them and how they compare to previous alt-root attempts. Whether you’re a brand owner or just interested in blockchain, it’s an educational episode.
Also: Unstoppable challenges Handshake, strong dollar, Escrow.com, Namecheap security, and more.
Sponsor: Sav.com domain transfers
© DomainNameWire.com 2022. This is copyrighted content. Domain Name Wire full-text RSS feeds are made available for personal use only, and may not be published on any site without permission. If you see this message on a website, contact editor (at) domainnamewire.com. Latest domain news at DNW.com: Domain Name Wire.