The owners of sex.com, which for many years was the highest-price domain sale ever recorded, have put the site on sale.
The unidentified sellers say they will accept minimum bids of $20 million, with at least $10 million up front, in an auction that began yesterday and will run until January 31.
The domain alone sold for $13 million in 2013, but this offer is for the full site, so don’t expect it to make it to any domain sales league tables.
The sellers say the site is an “innovative blend of popular social platforms”. That appears to mean it’s a blend of features borrowed from TikTok and OnlyFans.
In the name of journalistic integrity I checked it out.
The main page is basically a feed of short teaser videos of porn models posing or performing sex acts, accompanied by invitations to subscribe to their feeds for modest monthly subscription fees.
The site’s sellers say they receive 20% of the subscription fees, with the models taking the rest.
They say they get over a million daily unique visitors. Most appear to be to the legacy “pin” business, which allows users to create collections of porn content, the site’s primary business prior to July 2021.
Interested bidders can sign up at sex.com/auction.
Update: when tweeting a link to this post, I discovered Twitter won’t allow links to sex.com (which Twitter had auto-linked from the headline) because it thinks the site is “potentially harmful”.