Some companies are using their trademarks to grab potentially valuable domain hacks in the upcoming .ing gTLD, possibly avoiding having to cough up seven figures for them later on.
There’s about a week left on Google Registry’s .ing sunrise period, but some hacks have already started showing up in the .ing zone file. Not counting those that look like they belong to Google, I count seven so far:
None of them resolve to web sites from where I’m sitting and Whois is pretty much useless nowadays other than to confirm that the registration dates that fell within the .ing sunrise, which began September 20.
edit.ing and sign.ing both have Adobe-owned name servers, which may give an indication of who registered those names.
To get a domain name during sunrise, you don’t necessarily need to have a famous brand, you only need to have a trademark recognized by the ICANN-approved Trademark Clearinghouse.
The trademark string can “cross the dot”, which may be what’s happened in the case of dumpl.ing and giv.ing.
Getting these potentially valuable generic domain hacks is particularly important in the case of .ing, where Google has set ludicrously high fees for its Early Access Period, which follows sunrise on October 31.
As first reported by Domain Name Wire, EAP prices start at $1.1 million retail.
The post Seven domain hacks already registered in Google’s .ing first appeared on Domain Incite.