Parking ad revenue will be impacted by Google changes in January

New consent requirements could reduce parking revenue.

A doctor asking a senior citizen to sign a form to consent before performing a procedure.
“Please sign here before I show you ads.”

Consent changes are coming to Google in January, which could impact revenue from parked domain names.

Team Internet (AIM: TIG), the parent company of ParkingCrew and Tonic, sent a notice to publishers today explaining the change:

As of January 16, 2024, it will be mandatory for all monetization providers using Google AdSense, such as TONIC., to use a Google-certified Consent Management Platform (CMP). This is to ensure user consent is appropriately managed when serving ads…

…Traffic from the EEA, UK and California will only be able to see ads after the visitor has given their consent.

In other words, visitors to your parked pages won’t see any ads unless they click one of those intrusive cookie-style opt-in messages.

This could have a fairly significant impact on domain parking revenue, especially with California’s 40 million inhabitants added to the list.

I wonder if this will also strain Team Internet Group’s ad arbitrage revenue, which is a big source of the company’s growth in recent years.

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