[New gTLD] Launch of .NEW by Google

Following the launch of .APP, .PAGE, and .DEV
among others, Google (Charleston Road Registry), launches the new extension .NEW
in Sunrise period as of October 15, 2019.

Conditions for registration of a .NEW

• In order to use a .NEW domain name, you will need to acquire an SSL certificate and deploy HTTPS. For reminder, the .NEW extension is included on the HSTS pre-upload list, requiring HTTPS protocol on all .NEW domain names (more details in the article “Google makes HTTPS encryption mandatory for its 45 new TLDs : .dev / .app / .how…”).

• All
  domains on .NEW must resolve to action generation or online creation
  flows. Once resolved, the web user should be able to ‘create’ something without
  any further navigation. For example, docs.new proposes a dedicated page proposing
  the direct use of Google online word-processing software allowing a new
  document creation page.

• Any
  .NEW
  domain will need to be live within 100 days of registration.

If these conditions are not respected, the
registry will consider the registration as non-compliant with the registration
policy. In this case, the name will be placed on hold. The registrant will then
be notified to correct and apply these conditions, if no action is taken, the
domain will be blocked then deleted.

Launch calendar

• Sunrise period: from October 15, 2019 to January 14,2020
• LRP (Limited Registration Period): from January 14
  to July 14, 2020
• General availability:
  from July 21, 2020

For more information on the conditions for registration of your .NEW, don’t hesitate to contact us.

First published at nameshield blog