Musk prematurely announces Twitter is now X

Elon Musk has declared that Twitter is rebranding as X, using x.com, apparently as the latest stage of his ongoing mission to destroy the company he acquired last year for lulz.

At 1744 UTC yesterday, Musk tweeted:

The logo on the Twitter web site has now changed to a minimalist X, which was later projected onto the walls of Twitter headquarters in San Francisco.

For me, and others around the world, x.com still resolves to a standard GoDaddy parking page, advertising sofas. Others have reported experiencing the redirect to twitter.com as intended.

It can theoretically take a day or more for name server changes to propagate throughout the entire DNS, due to caching and time-to-live settings, but in my experience with GoDaddy it has never taken more than a few minutes.

Still, it would be smart to make sure your new domain is actually working before announcing a rebranding.

Musk first owned x.com — one of a handful of single-letter .com names available — in the 1990s, when it was the original brand of the company that became PayPal. After he sold PayPal, the domain went with the company to eBay. But Musk reacquired the domain for an undisclosed sum in 2017.

He seems to have an obsession with the letter. His space flight company is called SpaceX. Tesla has a model X. He even named his kid X.

I’m reminded of another eccentric tech entrepreneur who obsessed over a single-letter domain, to the extent that it ultimately harmed his company.

The post Musk prematurely announces Twitter is now X first appeared on Domain Incite.

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