Macy’s scraps .macys gTLD

US retailer Macy’s has dumped its dot-brand gTLD .macys.

The company told ICANN recently that it no longer wishes to hold a registry contract, noting that it never used the gTLD.

ICANN last week agreed that as a dot-brand with no third-party users, the domain will not be redelegated to another registry.

It’s the seventh gTLD to scrap its contract this year, lower than ICANN’s budget estimates.

The post Macy’s scraps .macys gTLD first appeared on Domain Incite.

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