Identity Digital has announced the launch timetable for its .watches gTLD.
Sunrise will kick off on March 28, running for two months until May 27. This is the period where only registered trademark owners can apply for a name.
The Early Access Program, in which names carry a premium price that decreases every day for a week, will run from May 31 to June 7, immediately after which the gTLD will enter general availability.
Despite the fact that .watches has been live in the DNS since December 2015, there are no registered domains so far.
The original registry was luxury goods maker Richemont, an early proponent of new gTLDs that ultimately lost interest and offloaded its portfolio, including the Chinese version of .watches, over the years.
.watches was sold to Afilias in late 2020, shortly before that company is turn was acquired by Donuts, since rebranded Identity Digital.