GoDaddy paid $71.4 million for

Company completed acquisition of rival domain sales platform last month.

Screenshot of home page with "Claim your space in the digital world" in white letters on a blue background that has two astronauts
GoDaddy acquired last month.

According to a regulatory filing, GoDaddy (NYSE: GDDY) paid $71.4 million to acquire

The company filed its form 10-Q quarterly report today. In the subsequent events section, it stated:

In July 2022, we completed an acquisition for $71.4 million in cash.

GoDaddy announced the acquisition of at the end of June, but it hadn’t closed yet. The deal appears to have closed in July because GoDaddy branding appeared on’s landers last month. raised a multi-million dollar Series A round in 2020. The language of the original announcement made it seem like single-digit millions. If there were subsequent funding rounds, they were not announced to the public that I’m aware of.

By acquiring, GoDaddy picked up a company that was siphoning off many of GoDaddy’s for-sale lander purchases. Domain investors are concerned that it might mean they’ll pay higher commissions in the future.

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