CentralNic ad RPM tops $100, domain registrations slow
Ad revenues grow, but domain registrations slow.
CentralNic (LON: CNIC) issued its formal unaudited numbers for the first half of the year today. They largely mirror the company’s preview published last month that sent shares soaring.
Revenue grew 93% year over year to $334.6 million, and organic revenue was up 62%.
The company’s adjusted EBITDA calculation jumped 97% year over year to $38.6 million.
Beyond the high-level numbers, there are two other things to note in the report.
First, CentralNic’s RPM in the first half was a whopping $106. RPM stands for revenue per thousand and is the inverse of the cost per thousand (CPM) that advertisers pay. The company previously reported that its Q1 RPM was $98.20, so advertising RPMs continued to grow in the second quarter.
Second, CentralNic’s domain business mirrored that of the industry at large. The company processed only 6.0 million domain registrations in the half, down from 6.5 million a year earlier. Revenue per domain increased 8% from $8.90 to $9.60. The company said it shied away from discounted bulk sales, but the .com price increase probably also had something to do with the higher revenue per domain.
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