It’s Cyber Monday, so this post is 100% OFF the usual price!
A decade ago, Black Friday — the day after Thanks Giving, on which retailers in the US deeply discount products to drum up sales — wasn’t really a thing here in the UK, but now it’s everywhere.
Largely as a result of pressure from US-based online retailers, the concept of Black Friday has been gradually seeping into the public consciousness here, and elsewhere in the world, since the early 2010s, and as such, you might expect sales of .blackfriday domains to have grown in tandem.
But they haven’t. In fact, the .blackfriday gTLD, which has been available since mid-2014, still languishes unloved and untended.
The latest registry transaction report shows just 1,084 .blackfriday domains under management at the end of July, down from 1,127 a year earlier and 1,580 five years ago.
The TLD peaked in 2016 at 12,000 names at a time when the original registry, Uniregistry, held approximately 10,000 domains for itself that it subsequently dropped.
The most-recent zone files show under 1,000 .blackfriday domains with name servers.
Being owned by GoDaddy Registry since March 2022, after Uniregistry shuttered and sold off all its gTLD contracts, hasn’t helped matters.
Remarkably, you still can’t buy .blackfriday domains via GoDaddy — the retail registrar arm of the company has precisely zero .blackfriday domains under management and godaddy.blackfriday redirects to a godaddy.com storefront where .blackfriday domains are not available.
If Google juice is any indication of popularity, some of the highest-profile companies actually using .blackfriday domains appear to be losing their enthusiasm.
Just clicking on the first few dozen .blackfriday domains in a Google results page reveals several web sites that have not been updated for this year’s Black Friday, some not for years. One of them, holidays.blackfriday, is listed as a flagship tenant on GoDaddy’s registry web site, yet is still flogging deals for the European summer 2023 season.