Amazon planning new push into registrar market?

Amazon has kept a pretty low profile to date both as a registry and registrar, but there are reasons to believe it’s on the verge of becoming a more visible player in the market.

The e-commerce and web services giant has secured a second ICANN registrar accreditation and appears to be readying a new domain-focused web site.

The subsidiary Amazon Domain Registrar US LLC picked up its accreditation this week, and its official web site domain is, which was registered November 29.

The domain does not currently resolve from where I’m sitting.

Amazon already uses the dot-brand domain for its 50-odd new gTLDs, almost all of which remain unlaunched.

In the registrar market, Amazon’s subsidiary Amazon Registrar Inc has been accredited for well over a decade and has been taking registrations since 2015 as part of its Route 53 managed DNS service.

It’s not a conventional registrar storefront by any stretch — registrations seem to be available only via the management console used by existing Route 53 customers — but it has amassed over 1.3 million gTLD registrations so far.

So could become the newest player in the retail registrar market? Smaller registrars that cheered the exit of the Google brand from the registrar space may soon have a new big boy to contend with.

The post Amazon planning new push into registrar market? first appeared on Domain Incite.

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