Afternic introduces Lead Center

New beta feature gives domain investors transparency into which domains are being negotiated.

Screenshot of Afternic lead center
Afternic’s new Lead Center

Afternic has introduced a new feature called Lead Center that is designed to provide more insight into leads that Afternic brokers are working, and to allow for communication between domain investors and brokers.

The beta is accessible in the Afternic 2.0 beta by clicking on the Lead Center link in the left-hand navigation pane.

The lead center shows leads by status, including “Needs attention”, “Favorites”, and “In progress”.

I know that many domain investors look for “On hold” domains in their accounts, which indicates that a deal has been struck but is awaiting payment. Now, people can go higher in the funnel to see which domains brokers are currently working on their behalf.

This is good progress. I’d also like to see a “No Sale” status to see which domains received a lead but did not result in a sale. This is important information for renewals and setting prices. If you use the “closed” drop down you can see leads that didn’t result in a sale.

Post link: Afternic introduces Lead Center

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