A Super domain name – DNW Podcast #412

Learn why this company bought super.com.

Graphic that says "A super domain name with Radhika Duggal"

Have you ever wondered what happens behind the scenes when a company goes through a rebrand and acquires a new domain name? On today’s show, I talk with Radhika Duggal, Chief Marketing Officer of Super, about her company’s rebrand to Super and acquisition of super.com. She explains that the company had a document with six core reasons acquiring super.com made sense. We also talk about the negotiation process and why the company decided to hire a domain buyer broker to close the deal.

Sponsor: Sav.com backorders

Subscribe via Apple Podcasts to listen to the Domain Name Wire podcast on your iPhone or iPad, or click play above or download to begin listening. (Listen to previous podcasts here.)

Post link: A Super domain name – DNW Podcast #412

© DomainNameWire.com 2022. This is copyrighted content. Domain Name Wire full-text RSS feeds are made available for personal use only, and may not be published on any site without permission. If you see this message on a website, contact editor (at) domainnamewire.com. Latest domain news at DNW.com: Domain Name Wire.

Related posts:

  1. Web businesses during the pandemic – DNW Podcast #304
  2. Domain investing strategies with Nikul Sanghvi – DNW Podcast #327
  3. How cryptocurrency drives the domain aftermarket – DNW Podcast #339
Back to top button